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Ma Compil Summer Music System Coca-Cola
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- Crossed marketing operation involving all The Coca-Cola Company brands in summer 2002, French territory. Each can, pet or soda bottle wore a special hidden code, only available when opening; gathering more than (X) codes allowed consumer to order a compilation of 10 tracks, selected across Universal Music catalog, paying only the shipping costs. Though sharing the same barcode & ref. number, each "Summer Music System" compilation is unique, barcode & disc wearing complete name of the customer.
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