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The Decca Personality Series started in July 1936 and existed untll 1973. First releases were parts of albums and came on a reddish-brown block font label with the words "Personality Series" in a script font and golden letters. In April 1942, the label color switched to black, listing "Personality Series" above a script Decca logo. From September 1942 to December 1954, the words "Personality Series" appear below and a five-pointed star above the Decca logo.