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In February 1990, the label's parent company, GRP Records Inc. was sold to MCA and GRP became an MCA label.
GRP became known early on for digital recordings and for being one of the first US labels to release its albums on CD, becoming known as The Digital Master Company.
GRP initially meant Grusin-Rosen Productions. After Grusin and Rosen left the company in 1995, the letters became shorthand for the marketing slogan GreatRecordsPeriod.