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Oxford was a single-sided brand produced by several manufacturers (including Columbia Phonograph Co., Universal Talking Machine Manufacturing Company and Victor Talking Machine Co.) for mail-order sale through the Sears Roebuck & Co catalog. Oxford discs replaced Sears' earlier Harvard Disc Record, and were produced and marketed between 1907-1916. All issues duplicated material that had been issued earlier on Columbia or Zon-o-phone Record, and the early issues were anonymous. The Spring 1909 catalog was the first to identify vocalists by name. Between Fall 1907 and Fall 1908, only 7-inch discs were produced. The Spring 1909 catalog introduced 10-inch discs. In Fall 1916, Oxford discs were replaced with records bearing the Silvertone label, in keeping with Sears changing the name of its phonograph line from Oxford to Silvertone.