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Benjy Mudie created One World Entertainment in 1991 to serve as the imprint label for the South African Pop/Rock signings at Tusk Music.
Deon Maas was the label manager and also signed acts to the imprint`s Afrikaans label ,Talisman, as well as Johannes Kerkorrel. The remaining signings including Mango Groove, Marc Alex, Blue Chameleon, B World, Noa Noa, Vicky Sampson, Wired to the Floor, Slam Factory and others were signed by Mudie who was the overall Head of A&R.
When [url=http://www.discogs.com/label/Tusk+Music]Tusk] was sold to [url=http://www.discogs.com/label/Gallo+Record+Company]Gallo] in 1997 the artist roster was transferred.