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Now defunct record label. Label was formerly named 415 Records, in 1989 Sandy Pearlman bought 415 Records and named Tom Schedler head of his A&R department. Shortly after, Pearlman changed the label's name to Popular Metaphysics, ending the 415 Label. Popular Metaphysics signed and released records through its co-branding agreement with MCA Records for a diverse but small group of artists, including Love Club (4), Manitoba's Wild Kingdom, and World Entertainment War. Not every artist that Popular Metaphysics courted was co-branded by MCA Records.